Some personal news✨

2023 was a whirlwind of a year!

I actually started a new job over the summer and no longer work full-time in the marketing and communications field. However, at my core I am still a storyteller. This past year, I freelanced for a small nonprofit and worked on personal projects, which have kept me on my toes. So I’m back with another end of the year roundup of my favorite MarComm projects!

The really cool thing about the projects I’ve worked on this past year has been the ability to experiment not just with creating content, but also content planning, scheduling, and audience engagement (particularly with the Asian Food Collective).

Revamping PAIRWN’s Website

I think my pride and joy of this year has been revamping the website for the Pennsylvania Immigrant and Refugee Women’s Network (PAIRWN). PAIRWN serves a diverse population of women, so I am intentional about adding a translation feature on the website and creating social media graphics with images that reflect the communities they serve.

Encouraging conversation

I don’t make infographic content often since I like to put a lot of thought behind my work and infographics tend to take a lot more time than other content. But the Asian Food Collective’s mission to “build community through food” includes having conversation about food. It was really wonderful to hear from folks in the comments and story reshares.

Hitting the play button

It’s been incredible to see how the Asian Food Collective has grown over the past year. This is my first time being a founder and having full creative control over marketing and communications so I wanted to have fun with it! A big thank you to CapCut for making the editing process so easy.

Maybe I’ll get extra silly in 2024 and do a dance trend.

The Numbers

The Asian Food Collective alone gained over 1,030 followers and 10.8K reach on Instagram.

Increased PAIRWN’s Facebook following by 47.4% and reach by 43.8% within six months.

Increased PAIRWN’s Instagram following by 481.3% within six months.

Thank you to my mentors and confidants for encouraging me through this year of creative (and chaotic) energy!