Koun Khmer Apparel
Koun Khmer is a streetwear brand based in Lowell, MA and is dedicated to encouraging the second generation of Cambodians to embrace their Khmer heritage through fashion.
I created graphics, wrote captions, and managed the social media accounts (Facebook, Instagram, and TikTok). My content focused on promoting products, educating the audience on Cambodian pop culture and history, and building relationships with an online Cambodian community.
I organically grew the Instagram following by 20%, developed partnerships with 5+ influencers, and launched the TikTok account in October. I utilized Later and Facebook Business Suite to efficiently schedule and manage the Facebook and Instagram accounts.